Sexy Futures

Contact Anne as SmartSensuality@yahoo.com

SUMMARY: L Anne Enke is a Fortune 500 women's lifestyle trends researcher, sensual product design and marketing expert, and Internet website writer/entrepreneur, living in New York City. Anne helps clients and readers of her websites understand the demographic, attitudinal, and cultural issues that contribute to women's lifestyle choices, and the products and services that support them.

Anne believes that today's women consumers' buying decisions are based on "softer characteristics" like a brand's values and attitudes, and how they compare to a woman's own values. For over 10 years, Anne has tracked the evolution of three key subsets of American consumers, first identified by Dr. Paul Ray: the Traditionals, Moderns, and Cultural Creatives.

The Cultural Creatives represent the emerging values subset, sixty-five percent female, and born in the American social revolution of the 1960s. Michelle and Barack Obama represent the vanguard of this increasingly relevant and dominating segment of the global mindset.

Anne is also working with Rich Thompson, PhD, Director of Research for CPP, Inc., the exclusive publisher of the MBTI© personality test, on break-through research to prove a positive correlation between Myers-Briggs Type Indicator® and lifestyle spending choices and brand preferences.

A 10-year veteran of Victoria's Secret Stores, Anne was a key player in building one of America's most powerful women's brands. After managing a $50 million business unit, Anne created the first product development unit at Victoria's Secret, followed by the first fashion office and design studio. Anne co-produced the first two VS fashion shows.

Anne left her position at Victoria's Secret to focus more intimately on the evolution of women's lifestyles in America, and around the world. Not a pure academic, Anne's trends and analysis form the foundation for clients' business strategies and new business development. Follow up consulting is available to clients.

Since 2007 Anne has launched three websites devoted to women's lives.

Anne of Carversville.com celebrates the European art of living a sensual lifestyle. It also serves as Anne's personal online journal and a source of articles for understanding the new Smart Sensuality woman.

Sexy Futures.com, originally Anne's business website, is now repositioned to speak to consumers and business directly on the topic of female sexuality and product trends.

Anne will soon launch Redtracker, a monthly subscription newsletter and an unnamed quarterly "think tank" journal, designed to better understand the intersection of sexuality, product development, branding and marketing, and women's lifestyles.

Anne's new website Michelle-Style.com features global news about First Lady Michelle Obama. Anne's "Daily Gumbo" blog is devoted to a candid discussion about Michelle Obama's influence on women's fashion, lifestyle, personal values, activism, philanthropy health, and self-image.

All of Anne's websites track high-profile Smart Sensuality women, who are also Cultural Creatives. They include Michelle Obama, Queen Rania, Carla Bruni, Helen Mirren, Angelina Jolie and Madonna. Anne works closely with Gen Y women with Smart Sensuality potential.

For information on Anne's Presentations and Public Speaking Topics:

Contact Anne as SmartSensuality@yahoo.com

Each of Anne's presentations is adapted to the individual needs of her client. They are derived from four core topics of focus and can be refined and expanded, based on budget and time availability.

Anne's presentations run from 20 minutes in to three hours. She is also available as a group brainstormer for a wide range of projects and products targeted towards American women.

Anne's consulting work is targeted primarily at branding, marketing, design and product development for American women. Her specialty is the Smart Sensuality woman, an ageless female with high standards of excellence, a Cultural Creative who identifies with Michelle Obama and a global network of sensual, resourceful, intelligent, optimistic, globally aware women who embrace career, family, friends, civic responsibility and -- first and foremost -- themselves.

Current Presentations

Key Lifestyle Trends for Women:

Statistics only tell part of the story of women's changing lives. Anne digs beneath the surface, studying women's changing lifestyles within these long-term cultural trends: Girls Rule; Viva La Difference; Do Tell; Are We Happy Yet; Goodbye Mayberry; Real or Surreal; New Eroticism; Forever Young; Uniquely Me; Dazed and Confused; Well-Lived Life; Class and Mass.

The presentation includes definitions and examples of each trend and a projection of where it's headed in the future.

Anne documents her research with images and multi-media examples (where presentation technology permits) of how the trend is operating in branding, marketing and product development, across a wide range of goods and services.

Understanding the New Cultural Creative Consumer:

Anne traces the evolution of the Cultural Creatives, a term defined by Dr. Paul Ray, as the dominating values subset in 21st century, consumer decision-making. Her presentation reviews the historical values of the Traditionals and Moderns, the predominant cultural meaning-makers emerging from World War II.

Enter the Cultural Creatives in the late Sixties as an important new demographic, with not only a keen concern for environmental issues, but also a more individualistic relationship with brands and product consumption. Anne explores the key attributes, and traditional demographics like household income, age and education, of the three values groups, with examples of products and brands identified with each segment.

We examine the "big picture" going forward for the three groups. Anne also explores segmentation overlaps within the three groups, tightly-defined, shared values concepts that create highly-targeted opportunities for new design and marketing strategies.

Smart Sensuality Women:

The New Movers and Shakers: Michelle Obama is the global leader of Anne's Smart Sensuality women, the new, grownup "it" girl, the 21st century Influencer woman.

The Smart Sensuality woman is a Cultural Creative of style and substance, who is also in touch with her sensual, physical self. Other Smart Sensuality women include Queen Rania of Jordan and Carla Bruni-Sarkozy, First Lady of France.

Anne explains the relationship these women have with style, brands and consumption trends, with special emphasis on their core principles for everyday living.

The Moderns are hardly dead as a consumer subset, especially in America. Anne demonstrates how European marketers like Evian and LVMH are changing their approach to marketing what has been the prevailing Modern values subset in a marketplace soon to be defined by Smart Sensuality women.

These new girls are totally hip to the strategic challenge of contemporary brands, and not nearly as easily manipulated by marketing strategies as Modern fashionistas.

The new "it girl" is called "Smart" for a reason.

Female Sexuality in the 21st Century:

New Eroticism is a dominant trend for today's women of every age.

Anne explores the future of female sexuality in a tasteful but provocative examination of what women say, but what they really do, when it comes to sexual matters. Women's online keyword search habits, coupled with scientific brain scans of women watching erotic materials, give us a very different view of the woman we think we know so well . . . and the woman we say that we are.

Who is she, when nobody's looking?

Anne focuses on the coming intersection of the adult world with more traditional brands, showing how upscale brands like Cartier increasingly promote a more erotic, less idealistic view of love and relationships. From MILFS to GILFS, Anne talks about women's interest in exerting more control of their erotic world and 'up scaling' it in the process.

This engaging, fascinating, provocative presentation is a compelling and sophisticated look at the future of female sexuality, especially within the context of modern marriage, cohabitation trends, and Internet dating.